RESUME
An advertising and marketing specialist who excels in social media content, creative campaigning, unique branding and a love for all things aesthetic. Seeking to help businesses evolve their branding to increase sales, loyalty and overall brand awareness.
Education
B.A. in Advertising; Minor Marketing
Loyola University New Orleans
Awards
Advertising Student of the Year
2023
New York Ad Week
2023
Relevant Courses
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Advertising Team
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Social Media Strategies
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Digital Communication
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Videography
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Research in Advertising & Public Relations
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Ethics and Diversity in Mass Communications
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Integrated Marketing Communications
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Buyer and Consumer Insights
Activities
Vice President of PR & Marketing
Alpha Chi Omega
October 2021-October 2023
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Daily interactive Instagram stories
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Creative and aesthetically appealing TikTok's
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Recruitment sisterhood video
Experience
TikTok Manager
SWOOT by Jon Sloan Fitness
July 2024-Present
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Generate creative ideas for engaging TikTok videos that highlight fitness routines, studio events, and member success stories, tailoring content to resonate with the local community.
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​​Produce, film, and edit high-quality TikTok videos that capture the energy and atmosphere of the studio, utilizing trending audio, effects, and creative storytelling techniques.
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Actively interact with viewers by responding to comments and messages, fostering a sense of community and encouraging user-generated content and participation.
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Monitor video performance metrics, such as views, likes, and shares, to assess the effectiveness of content strategies and adjust approaches based on analytics and feedback.
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Work closely with fitness instructors and studio staff to integrate their insights and preferences into video content, ensuring alignment with studio branding and goals.
Creative Director
Tide Advertising Team
2023-2024
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Developed and executed brand strategies
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Meticulously developed year long campaign
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Collaborated with cross functional teams to define project objectives and deliverables
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​Helped to manage a team of creative professionals to ensure projects were completed on time and within budget
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Background research and analysis to better understand target audience and problem to be solved
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Provided creative directions, leadership and management for visual and written advertisements
Marketing Manager
Family Tree Properties; Keller Williams
2022-2023
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Graphic creation to advertise Airbnbs, open houses, events, etc.
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Monitor online presence of companies brand to engage with users and strengthen customer relationships
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Conducted research to determine current benchmark trends and audience preferences
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Website creation
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Weekly email newsletters using Mailchimp
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Conducted daily updates to social media profiles to boost company online presence
Merchandise Chair
Alpha Chi Omega
October 2020-October 2021
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T-shirt designing for sisterhood and philanthropy events
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Organized merchandise intake and out take
Social Media Manager
The Venus Experience Spa
2021-2022
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Collaborated with upper management, clients and other personnel regarding media plans
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Design and implement social media strategies that align with buisness goals
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Successfully marketed service promotions
Strategic Associate
The Donnelley Center
2021-2022
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Worked with local non profits to grow brand awareness and funding
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Collaborated with clients to understand their company goals to incorporate into copy and design